Lars Petersen to Be in Charge of Helgstrand USA
Wellington, FL – January 21, 2022 – When Waterland Private Equity bought into Helgstrand, an exciting journey started – and once again it led us across the Atlantic to the equestrian mecca of Wellington, Florida, USA. Because here we have just entered into an agreement with one of the dressage sport’s biggest profiles of all time, the successful dressage rider and trainer, Lars Petersen, who was born in Denmark.
“We are very proud to welcome Lars to Helgstrand Dressage. Lars has an in-depth knowledge of the USA and has built up a large network over the past many years. But it has not yet fully dawned on me, that he has said yes. It is really big for us,” says a happy Andreas Helgstrand, owner and founder of Helgstrand Dressage.
Over the past 17 years, Lars and his wife, American Melissa Taylor, have built a successful business in Wellington, Florida, where Helgstrand recently announced the acquisition of the area’s most attractive show venue, the Palm Beach International Equestrian Center. He has achieved many victories and competed well-known horses such as Uffe Korshøjgaard, Mid-West Ibi-Light, Blue Hors Cavan, and much more. He has competed at the World Cup Final, European Championship, World Equestrian Games, and Olympic Games over time and has built up valuable experience and most recently helped to develop some of the USA’s most successful and upcoming riders – skills that now benefit Helgstrand.
“It takes time to make a name for yourself in the U.S., but we are well on our way. Lars is respected worldwide for his achievements as both rider and trainer, and it has great value for us in the desire to expand our activities in the U.S., where we see a huge unfulfilled potential,” adds Andreas, who has had a good friendship with Lars throughout his professional career.
Lars Petersen e Melissa Taylor faranno entrambi parte di Helgstrand USA, cosa che non vedono l’ora. Mentre Lars si assume la responsabilità generale, Melissa aiuterà con tutte le cose pratiche intorno ai cavalli.
“Ho un enorme rispetto per ciò che Andreas ha costruito e non vedo l’ora di far parte dell’ulteriore viaggio. Farò del mio meglio per rendere Helgstrand USA un successo ancora maggiore e continuare lo straordinario lavoro che il Dr. Ulf Möller e il suo team hanno iniziato, in collaborazione con loro“, afferma Lars Petersen, che osserva che lo sport sta attualmente subendo uno sviluppo impressionante a Wellington in parallelo con una crescente domanda di cavalli da dressage di alto livello.
“Per noi è un sogno che si avvera. Siamo molto sopraffatti da questa opportunità. Per chi non vuole far parte di qualcosa di così grande, faremo almeno la nostra parte per rendere Helgstrand ancora più vincente qui a Wellington e contribuire a molti più motociclisti che realizzano il loro sogno“, aggiunge Lars, che non vede l’ora a
iniziare.
Lars Petersen e Melissa Taylor assumeranno le loro nuove posizioni all’Helgstrand Dressage USA il 1° aprile 2022, mentre il dottor Ulf Möller continuerà a guidare l’Helgstrand Germania e far parte dell’Helgstrand USA durante la stagione delle competizioni.
Lars Petersen. ©Sara Hellner Photography
