Horseshowjumping.tv: a year of growth and innovation

As 2024 draws to a close, Horseshowjumping.tv celebrates an extraordinary year of milestones, growth, and increasingly stronger connections with the global equestrian community.

Over the past 12 months, our vision has turned into reality: an interactive and innovative platform that showcases the beauty and complexity of the equestrian world. We are proud of the results achieved with a 77.1% increase in Instagram followers, 13.6 million impressions, and over 280,000 website views. These numbers reflect the commitment, creativity, and passion of a dedicated team working to create a unique experience for our audience.

Behind the Scenes: Building the HSJ.tv Reality

The success of HSJ.tv is the result of collective effort, with each team member making and continuing to make a key contribution to establishing the platform as a reference point in the equestrian world.

Editor-in-Chief Rita Leo Verheyden has used her vast experience and creativity to enhance the platform’s visibility and strengthen its position within the industry. Rita is at the heart of the editorial organization, overseeing content production and coordinating the editorial team’s work.

She also handles client relations, managing strategic partnerships with sponsors and press offices to ensure that every collaboration and communication aligns with the magazine’s vision. Additionally, she plays a key role in organizing exclusive events for our sponsors, helping to strengthen relationships and promote the platform in prestigious settings. Her leadership is vital to the ongoing success and evolution of Horseshowjumping.tv.

Alongside her, Alessandra Ceserani, dedicated to marketing and editorial content, works passionately under Rita’s guidance, contributing to the magazine’s identity and visibility.

Social media management is handled by a dynamic team consisting of Melinda Sanvito, Valentina Sozzi Senn, and Martina Aimetti, whose tireless efforts ensure visually compelling content that resonates with an ever-growing audience.

On the editorial front, our team of writers, including Damiano Poggi and specialists from across Italy, enrich the magazine with engaging articles. These contributors cover a wide range of equestrian disciplines and both national and international events, offering readers captivating and well-researched stories from the equestrian world.

Moreover, we actively collaborate with veterinary experts in the equestrian field to ensure in-depth, high-quality content for our veterinary section, which the team takes great care in curating. Thanks to close collaboration between Alessandra, a Veterinary Biotechnologist, and a team of veterinarians specializing in areas such as equine nutrition and reproductive biotechnology, we carefully select the most relevant topics for in-depth exploration. These synergies allow us to offer timely and authoritative content, making our veterinary section a trusted source for reliable and innovative information on equine health and well-being.

Together, all team members – each with their unique expertise – have contributed to refining every aspect of HSJ.tv, from design to interactivity to content quality, creating a platform firmly established in the industry.

Exploring the Equestrian Sports World

Among the highlights of 2024 were the opportunities to attend some of the most prestigious equestrian events worldwide. Horseshowjumping.tv was honored to be hosted at high-level competitions, capturing the essence of various equestrian disciplines.

Here are some of the events we attended:

• CHI Al Shaqab Doha
• Longines Global Champions Tour Madrid, with breathtaking performances from the world’s top riders.
• FEI World Cup Madrid, a highlight of the indoor season.
• CSIO Barcelona, the venue for the Nations Cup Final.
• CSI2*-4* Gorla Minore, a regular stop on the European calendar.
• Italian Show Jumping Championship at Le Siepi Cervia, one of Italy’s top equestrian centers.
• Sunshine Tour and Morocco Royal Tour, showcases of equestrian talent from multiple continents.
• FEI WBFSH Jumping World Breeding Championship for Young Horses 2024 in Lanaken.
• Piazza di Siena, a historic event in the gardens of Rome.
• Fieracavalli Verona 2024, Italy’s largest equestrian event of the year.
• La Baule and Geneva, stages for world-renowned events.
• Italian Combined Driving Championship 2024 at Scuderie San Giorgio in Verolanuova.
• Italian Vaulting Championship 2024 at Scuderie San Giorgio.
• Federal Vaulting Clinic and Longeline Course at Centro Ippico Monzese.

These events allowed us not only to witness prestigious competitions but also to forge unique relationships with riders, organizers, technicians, and enthusiasts.

Beyond the Competition: Leisure and Experiences

2024 also saw the launch of our Leisure & Experience section, blending equestrian culture with lifestyle. Among the highlights was the unique experience of the Wine Masterclasses at the Scuderie de La Barbatella, organized by the Vill’Arquata winery, where wine tastings and the equestrian world came together in an incredibly evocative setting.

Record Numbers and Audience Engagement

HSJ.tv has experienced impressive growth across all platforms:

• Website: Over 280,000 views, with a 151.4% increase in sessions and a 161.1% increase in total users compared to the previous year.
• Instagram: 13.6 million impressions, reaching over 8.2 million accounts, and earning 403,000 likes (+403%). A post on sustainability surpassed 500,000 views.
• Engagement: 1,277 new posts (+73%) and 5,024 stories (+148.7%), with dynamic content that resonated with the audience.

Looking Ahead: 2025

With enthusiasm and determination, we look forward to the new year. Among our goals are participating in more equestrian events, expanding coverage of various disciplines, and becoming press officers for select competitions, strengthening our role in the industry.

A Special Thank You

This year has been a testament to the power of passion, determination, and a dynamic team’s creativity. Thanks to our partners, readers, and followers for being an integral part of our journey. We wish you a happy 2025, filled with growth and new adventures!

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